| Objective: Give delegates understanding of preparation needs and knowledge of how to plan pre exhibition activities. | ||||
| Aimed at: Staff responsible for organising and running exhibition stands | ||||
| Dates: 6-8 weeks prior | ||||
| Content: Pre exhibition administration & communication Staffing your stand Formulating a lead strategy Setting ground rules & agreeing behaviours Following up leads Post exhibition evaluation | ||||
| Achieve: At end of the day delegates will be able to formulate a strategic CPA to support company objectives pre, during & post exhibition . |